Job Title: Social Media Manager

Location: Durham, NC, in-person

Department: Marketing, Full time - Salaried

About Carpe

Carpe is the next generation of sweat care. We’re reimagining the antiperspirant industry by creating science-backed, effective products that make sweat irrelevant. Founded by two sweaty guys, Carpe has grown into a thriving DTC brand with millions of loyal customers shopping through Amazon and our website. Our culture is fast-paced, data-driven, and deeply customer-obsessed – and we’re just getting started.

Role Overview

We’re looking for a creative, fearless, and highly organized Social Media Manager to lead Carpe’s organic presence across Instagram, TikTok, and YouTube. You’ll be a hands-on content producer and strategist who thrives on jumping into trends, building community, and turning scrolls into superfans.

This role is ideal for someone who’s just as comfortable filming short-form content as they are managing a content calendar and engaging in comment threads. You’ll collaborate across teams (marketing, ecommerce, CX) to ensure a unified and compelling brand presence that supports retention, brand loyalty, and acquisition.

What You’ll Do

• Develop and execute a social media content strategy across Instagram, TikTok, YouTube, and other emerging platforms
• Create and edit authentic, engaging social content – from daily TikToks to IG Reels, story graphics, memes, and UGC compilations
• Own the content calendar, balancing product launches, brand moments, and reactive content tied to trends and cultural moments
• Be regularly in front of the camera, contributing to both organic social content and performance ad campaigns alongside the creative team
• Monitor comments and DMs, escalating customer issues and ensuring Carpe’s voice shows up consistently
• Partner with Customer Experience (CX) to translate social feedback into actionable insights and improve retention
• Collaborate with eCommerce and Marketing to align messaging around promotions, launches, and evergreen campaigns
• Track key KPIs (engagement, growth, content performance) and optimize based on weekly learnings
• Support the creative team during ad shoots – helping with prep, organization, and execution to ensure smooth production
• Maintain a flexible schedule to accommodate spontaneous opportunities – such as late-night shoots or last-minute travel (e.g., NYC trips for content capture)

Who You Are

• 2–4+ years of experience running social for a DTC or CPG brand
• Strong creator instincts with a bias toward video-first content (TikTok, Reels, Shorts)
• Able to self-produce short-form video and graphics (using CapCut, InShot, Canva, or similar tools)
• Comfortable with rapid iteration, creative risk-taking, and wearing many hats
• Strong communicator with excellent writing and visual storytelling chops
• Organized and data-literate – you understand how social ladders up to performance
• A culture sponge who stays tapped into internet trends and platform updates

Bonus If You Have

• Experience working with a CX team to improve sentiment and support responses
• Familiarity with paid social boosting
• A love of testing and iterating based on real-time engagement metrics
• Experience working in a fast-paced, direct-to-consumer eCommerce environment

What You’ll Get

• Competitive salary
• Company-provided computer of your choice
• Health insurance coverage with Carpe contributing to a significant portion of the costs, with options for vision and dental coverage
• Employer-paid life insurance
• 401k
• Flexible PTO
• Company-provided snacks, drinks, lunches, etc.
• The chance to create the next consumer sensation, working alongside a team of brilliant, determined, and loving people

Applying

In order to be considered for the role, please email jess@mycarpe.com with your resume and a non-GPT/Claude written paragraph about why you'd be great for the role.